P1racenews AI automatic summary:
Williams is said to be closing in on a deal with a new title sponsor ahead of the new F1 season in the form of Australian technology company Atlassian.
The Grove-based squad is preparing to announce a new partnership with Atlassian, the multi-billion dollar company behind the project management tool Jira, as reported by SportsBusiness. Atlassian will be the team’s second new sponsor in the past three months, following Santander’s acquisition in December after the 2024 season. Santander had previously sponsored Ferrari during Carlos Sainz’s tenure with the team, with the Spanish bank shifting its support to Williams. Under James Vowles’ leadership, Williams is aiming to grow and improve its performance, with the unveiling of the new FW47 challenger scheduled for February 14 at Silverstone. Sainz has chosen to join Williams over other offers, highlighting the team’s vision and potential for success in the future. The team is gearing up for the F1 75 launch event at the O2 in London, where they will reveal their 2025 livery.
